Brand Guidelines

Using the Bowlerswap brand

Bowlerswap™, the Bowlerswap logo, and the tagline "Built by a Bowler, for Bowlers" are trademarks of Bowlerswap. These guidelines explain how partners, press, and the bowling community may reference our brand.

The logo

Bowlerswap primary logo
Bowlerswap logo on navy

Always use the official asset. Maintain at least one ball-width of clear space around the mark. Minimum digital size: 32 px tall.

Colors

Navy

#0F1B3D

Cream

#F5EFE0

Red

#D7263D

Gold

#C9A24B

Typography

  • Display: Bowlby One SC — headlines, logo lockups, section titles.
  • Body: DM Sans — UI, listings, paragraphs.

Do

  • Use the official logo asset, unmodified.
  • Reference Bowlerswap by name in editorial coverage and reviews.
  • Link to bowlerswap.com when citing us.
  • Email support@bowlerswap.com for press assets or partnership use.

Don't

  • Don't recolor, stretch, rotate, or add effects to the logo.
  • Don't use the logo or name in a way that implies endorsement, partnership, or sponsorship without written permission.
  • Don't use Bowlerswap branding on competing marketplaces, scraped listings, or in domain names.
  • Don't merge the Bowlerswap mark with other logos or create derivative marks.
  • Don't use the logo as a favicon, app icon, or social avatar for any account not operated by Bowlerswap.

Permission requests

For any use beyond editorial mention — partnerships, integrations, merchandise, sponsored content — request written approval at support@bowlerswap.com. See our Terms of Use for full legal terms.